Bi-weekly posts on KPIs, operations, pricing, and the decisions that determine whether a home services business grows — or grinds. No filler. No fluff.
You can have trucks on the road and phones ringing and still miss the number that actually predicts your profit. Here are the five metrics that tell the real story every week — close rate, average ticket, CAC, technician utilization, and cash flow.
Homeowner spending on services is surging. Break down what's driving demand across HVAC, plumbing, and roofing — and how smart owners are positioning to capture market share.
Slow dispatch kills revenue. The scheduling bottlenecks most home services companies share — and the process changes that cut average response time without adding headcount.
From manual scheduling to systemized workflows, increasing capacity 30% with the same crew. A real story of what changes when the numbers finally make sense.
Most home services companies undercharge. A pricing audit framework — cost-plus vs. value-based, how to benchmark against your market, and when to raise rates without losing customers.
Labor is the number-one constraint in home services. What leading companies are doing differently — apprenticeship programs, culture building, and compensation structures that keep techs loyal.
Invoicing, job costing, payroll — manual processes eat margin. The software stack modern home services companies are using to automate admin and free up owner time.
The fix was simple — a pre-departure checklist and photo documentation. Real results, real implementation details from a Forge client engagement.
A step-by-step guide to a midyear review. P&L performance vs. plan, cash flow health, crew utilization, and the three adjustments owners should make now to finish the year strong.
Summer is make-or-break for HVAC, landscaping, and pest control. How high-performing owners manage surge demand — overflow crews, priority scheduling, and upsell strategies that boost average ticket.
Map your Q4 priorities before the season turns — marketing for heating and weatherproofing, pre-booking maintenance contracts, and locking in crew schedules through year-end.
A roundup featuring three home services owners who partnered with Forge this spring — and the one change that had the biggest impact for each of them.
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